Role
BlitzBet
NFL Pick'em
UX / UI / Design Direction / Brand Development
Project
Brand / Mobile App
Agency
Heart&Hustle
For The Bold
BlitzBet was built for speed—delivering a bold, seamless, and pain-free experience. There’s too much life to live to be stuck waiting. We designed a brand & product that stripped away the complexities of sports betting, catering to those who crave the thrill of competition without the hassle.
Bold + Easy + Rewarding
BlitzBet is the ultimate free-to-play NFL pick’em app, built for speed, competition, and unforgettable rewards. Each week, users swipe through matchups, locking in their picks with ease. But here’s the twist—players go head-to-head against BlitzBet’s brand ambassador, competing to outpick the expert.
No money on the line—just epic prizes. Top performers can win exclusive, once-in-a-lifetime experiences like all-expenses-paid Super Bowl trips, VIP yacht parties, signed memorabilia, and more. With a visual language, gamified picks, and shareable results, it turns NFL fandom into an interactive, high-stakes showdown—without the risk.
Bet Fast.
Stay in the Action.
To get users straight into the action, we tested multiple approaches—removing anything unnecessary without sacrificing the experience. Starting with an NFL Pick’em weekly challenge, we designed a streamlined user flow for quick bet placements, seamless social sharing, and real-time leaderboard updates.
Bold. Fun. Effortless.
BlitzBet launched with an NFL Pick’em game as its flagship experience, with a clear mission: Be Bold. Be Fun. Be Simple. From the ground up, we designed a high-impact brand and a seamless user journey that makes betting effortless and keeps players coming back week after week.
With a gamified approach to Pick’em betting, users can blitz through their weekly picks with a simple swipe, share their picks and results socially, track their standing on real-time leaderboards, and go head-to-head against BlitzBet’s picks for exclusive prizes. No clutter. No friction. Just pure, fast-paced action.
