Role
Arc'teryx
Marketing
Initiatives
UI / Design Direction
Project
Marketing Landing Pages / Emails
Agency
Pound&Grain
Spreading The Word
Collaborating with Arc’teryx’s in-house team, we designed and built marketing landing pages and emails to complement their social and video content — enhancing the launch of new and upcoming products.
LiTRIC System
Collaborative Efforts
When Canadian know-how meets German engineering, you get Arc’teryx & Ortovox delivering a potentially life-saving product that blends advanced technology with decades of expertise. Partnering with Arc’teryx’s in-house creative team, we helped bring their vision to life and inform users about this innovative release.
Multiple Touchpoints
This rare collaboration was a career milestone for many in the backcountry world. Both companies aimed to share the full story—from concept to launch—bringing the audience along for the journey.
I joined during the early stages, following initial PR releases, and partnered with Arc’teryx’s in-house team to create an educational marketing landing page and email campaign. Through scroll-triggered animations, informative video, and moody background photography, we highlighted the partnership, advanced R&D, cutting-edge technology, and product features in a visually compelling way.
Desktop
The Beta Family
Digital Scrapbook
Working with Arc’teryx’s in-house team, we brought their marketing push to life through a landing page and email campaign tied to a product collection video. Inspired by the concept of a digital scrapbook, we used film strips and nostalgic editing techniques to evoke the aesthetic of film photography, creating a visually unique and engaging campaign.
Visual Storytelling
Every section of the landing page and email encouraged users to shop seamlessly at nearly any point. Centered on the personal journey of adventure with a group or family, the design featured clear shopping calls-to-action alongside a ‘scrapbook’ section. This included engaging photography, developing film rolls, overlapping assets and a showcase of the product line, creating an immersive and visually dynamic experience.
Desktop
