Digital Scrapbook
Working with Arc'teryx's in-house team, we brought their marketing push to life through a landing page and email campaign tied to a product collection video. Inspired by the concept of a digital scrapbook, we used film strips and nostalgic editing techniques to evoke the aesthetic of film photography, creating a visually unique and engaging campaign.
- Client
- Arc'teryx
- Role
- UI / UX / Art Direction
- Project
- Marketing Landing Pages / Emails
- Agency
- Pound&Grain
Visual Storytelling
Every section of the landing page and email encouraged users to shop seamlessly at nearly any point. Centered on the personal journey of adventure with a group or family, the design featured clear shopping calls-to-action alongside a ‘scrapbook’ section. This included engaging photography, developing film rolls, overlapping assets and a showcase of the product line, creating an immersive and visually dynamic experience.
