Collaborative Efforts
When Canadian know-how meets German engineering, you get Arc’teryx & Ortovox delivering a potentially life-saving product that blends advanced technology with decades of expertise. Partnering with Arc’teryx’s in-house creative team, we helped bring their vision to life and inform users about this innovative release.
Multiple Touchpoints
This rare collaboration was a career milestone for many in the backcountry world. Both companies aimed to share the full story—from concept to launch—bringing the audience along for the journey.
I joined during the early stages, following initial PR releases, and partnered with Arc’teryx’s in-house team to create an educational marketing landing page and email campaign. Through scroll-triggered animations, informative video, and moody background photography, we highlighted the partnership, advanced R&D, cutting-edge technology, and product features in a visually compelling way.
