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BlitzBet — brand and product design

BlitzBet

BlitzBet

For The Bold

BlitzBet was built for speed—delivering a bold, seamless, and pain-free experience. There's too much life to live to be stuck waiting. We designed a brand & product that stripped away the complexities of sports betting, catering to those who crave the thrill of competition without the hassle.

Client
BlitzBet
Role
UX / UI / Brand Design
Project
Brand / Mobile App
Agency
Heart&Hustle
BlitzBet brand type — “This is BlitzBet,” with the goat-skull “Official Sportsbook of Dan Bilzerian” seal

Bold + Easy + Rewarding

BlitzBet is the ultimate free-to-play NFL pick’em app, built for speed, competition, and unforgettable rewards. Each week, users swipe through matchups, locking in their picks with ease. But here’s the twist—players go head-to-head against BlitzBet’s brand ambassador, competing to outpick the expert.

No money on the line—just epic prizes. Top performers can win exclusive, once-in-a-lifetime experiences like all-expenses-paid Super Bowl trips, VIP yacht parties, signed memorabilia, and more. With a visual language, gamified picks, and shareable results, it turns NFL fandom into an interactive, high-stakes showdown—without the risk.

1V1 — a gold and a silver football helmet facing off across a bold “1v1”
BlitzBet brand type on amber — “We are the rebels. The rule breakers. The risk takers.”
BlitzBet merch — “I beat Dan” and “GOAT” tees, snapback caps, and an in-app tailgate screen

Bet Fast. Stay in the Action.

To get users straight into the action, we tested multiple approaches—removing anything unnecessary without sacrificing the experience. Starting with an NFL Pick’em weekly challenge, we designed a streamlined user flow for quick bet placements, seamless social sharing, and real-time leaderboard updates.

Grayscale wireframes — BlitzBet sign-in, the game modes, and the weekly Blitz Challenge countdown
Grayscale wireframes — a matchup pick, a week-complete screen, and week-one results
Grayscale wireframes — contest results, player stats, and league selection
Grayscale wireframes — the leaderboard, player stats, and the Blitz Feed
An NFL street-party crowd — a fan in team colours and face paint cheering, with the BlitzBet seal

Bold. Fun. Effortless.

BlitzBet launched with an NFL Pick’em game as its flagship experience, with a clear mission: Be Bold. Be Fun. Be Simple. From the ground up, we designed a high-impact brand and a seamless user journey that makes betting effortless and keeps players coming back week after week.

With a gamified approach to Pick’em betting, users can blitz through their weekly picks with a simple swipe, share their picks and results socially, track their standing on real-time leaderboards, and go head-to-head against BlitzBet’s picks for exclusive prizes. No clutter. No friction. Just pure, fast-paced action.

Finished BlitzBet app — sign-in, the game modes, and the Blitz Challenge countdown
Finished BlitzBet app — helmet matchups and a “You beat the GOAT!” results screen
A grid of football helmets in dozens of team colourways
Finished BlitzBet app — results, pick history, and placing a bet
Finished BlitzBet app — the leaderboard, a pending pick, and the Blitz Feed
A collage of finished BlitzBet app screens — challenges, matchups, results, leagues, prizes, and stats

Next Project

The Beta Family