Role
Taurex
Take
Charge
UI / Design / Art Direction
Project
Website / Mobile App
Agency
Dijgtal
Trading At Your Fingertips
Taurex redefines your trading experience, offering a user-friendly interface for both beginners and experienced traders. With a new name, brand, and global strategy spanning multiple geographical regions and currently catering to six languages, Taurex is looking to disrupt the global forex market.
Real-time Data
With access to 1,500+ assets, real-time trading data is pulled into top-moving card assets across 6 categories: Forex, Crypto, Shares, Indices, Metals, and Commodities.
New Everything
A Global Player
With its new brand and go-to-market campaign, Taurex sought to create a destination that exuded trustworthiness and reliability while maintaining the aesthetics of the brand. The goal was to build a platform grounded in knowledge and experience, while still feeling fresh, innovative, and engaging.
Through multiple rounds of concept development, user testing, and client presentations, we landed on a modern, inviting design reminiscent of a neobank environment. This approach ensures that Taurex serves as a dependable, feature-rich platform where both seasoned and novice traders can feel at home.
Globally Connected
Spanning multiple geographical regions, catering to an increasing six languages, with geo-specific content — Taurex’s online presence is easily accessible to its growing demographic.
