Bodog’s #MAKEAPLAY campaign was a nationwide rollout involving TV spots, as well as online banners and social media ads. The campaign played during all major sporting events including NFL, NBA, MLB, NHL, UFC, playoffs, and PPV events alongside lower third ads that played during in-game commentary and sports panel discussions. Specific themed video spots were created for football, basketball, hockey, and multi-channel sports+casino.
Bodog Make A Play Campaign
The Process
Behind The Scenes
Days were split between capturing video footage and shooting still photography allowing us to capture a huge amount of footage and content in a short amount of time.
700+ FPS
Getting that buttery smooth slow-motion and silky speed ramps meant shooting at an extremely high frame rate. With the settings used, it meant the studio also had to be very, VERY bright — hence the sunglasses inside…
Sports 15's
Digital Content
In tandem with the TV spots and video launch, website assets, and banner ad campaign flooded the market for the #MAKEAPLAY campaign.
