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Bodog Make A Play — national sports betting campaign

Bodog

#MAKEAPLAY

Make A Play

Bodog's #MAKEAPLAY campaign was a nationwide rollout involving TV spots, as well as online banners and social media ads. The campaign played during all major sporting events including NFL, NBA, MLB, NHL, UFC, playoffs, and PPV events alongside lower third ads that played during in-game commentary and sports panel discussions. Specific themed video spots were created for football, basketball, hockey, and multi-channel sports+casino.

Client
Bodog
Role
Creative Direction / Brand Design / Design
Project
TVC / Social / Paid Media
Agency
Heart&Hustle

The Process

Behind The Scenes

Days were split between capturing video footage and shooting still photography allowing us to capture a huge amount of footage and content in a short amount of time.

Behind the scenes — a hockey player shot against a green screen under studio lightsA production monitor showing the green-screen feed — a crew member in sunglasses holds the Bodog clapperboard slateBehind the scenes — a football player being photographed on set with two cameras and a reflector
The Phantom high-speed camera used to shoot at 700+ FPS

700+ FPS

Getting that buttery smooth slow-motion and silky speed ramps meant shooting at an extremely high frame rate. With the settings used, it meant the studio also had to be very, VERY bright — hence the sunglasses inside…

Sports 15’s

Hockey

Football

Basketball

Lower Third

Digital Content

In tandem with the TV spots and video launch, website assets, and banner ad campaign flooded the market for the #MAKEAPLAY campaign.

NFL #MAKEAPLAY square banner ad, animatedNHL #MAKEAPLAY half-page banner ad, animated
NBA #MAKEAPLAY skyscraper banner ad, animated

Next Project

Travel Yukon