Taurex App

Make
The Trade

Role

UI / Design / Art Direction

Project

Mobile App

Agency

Dijgtal

Anywhere. Anytime.

With a fresh name and brand, Taurex launched its streamlined trading app. Designed for simplicity and ease, the app allows users to execute and monitor trades effortlessly with real-time charting and an intuitive interface—perfect for traders at any experience level.

The Problem

Design In

A Vacuum

The Taurex app’s initial UX/UI falls short of user expectations, with challenges in navigation, feature accessibility, and displaying complex financial data. Users were frustrated by clunky interactions and outdated visuals, which lowered engagement and lengthened onboarding times. The redesign aims to streamline navigation, improve mobile usability, and present financial data more clearly — ultimately enhancing user satisfaction, retention, and overall app performance.

The Solution

Strategy Backed

Approach

The Taurex redesign prioritizes a user-friendly, streamlined interface with simplified navigation and enhanced feature accessibility. By improving the mobile experience and presenting financial data in a clearer, more digestible format, it will better serve both new and experienced traders. Modern visuals and smoother interactions will boost engagement, reduce user frustration, and ultimately drive higher satisfaction, retention, and more efficient use of the app.

Initial Designs

Before The Rebrand

Before the rebrand and strategy were finalized, early versions of the Taurex app lacked direction. With no clear goals or cohesive brand, the app suffered from inconsistent design across screens and visually overly complex features that confused new traders. The lack of a unified design system meant that colours, typography, and icons didn’t align, creating a disjointed user experience. These missteps made the app difficult to navigate and use, highlighting the need for a complete overhaul to achieve clarity and cohesion.

New Look & Feel

Time To Get Involved

Once the new brand was established, we revisited the app with fresh eyes. We started by conducting user interviews and quickly applied a branded “skin,” updating colours, typography, and making initial redesign tweaks. This allowed us to rapidly pinpoint problem areas and take action to improve them.

Portfolio

The portfolio section was redesigned to deliver key insights at a glance. By decluttering the UI, restyling crowded elements, and removing redundant content like 2 Open Positions — the interface became cleaner and more intuitive. Eliminating the position drawer created more whitespace and streamlined development. Position cards were unified into a single feed with status tagging for easier tracking, and high-value data such as volume and position size were added to enhance user insights and improve overall portfolio management.

Trade rows were consolidated into a single view, allowing users to easily scan all positions. A beginner-friendly, colour-coded status system was introduced:
Green for Open, Orange for Pending, and Grey for Closed — making trade tracking intuitive at a glance.

Watchlist

The Watchlist section was redesigned to better inform users and prompt quick actions. Status indicators now provide at-a-glance updates on whether an asset has open, pending, or closed positions. A chart was added to visually highlight recent market changes, with relevant data displayed alongside for easy reference. The Buy and Sell buttons, now more prominent and including real-time price info, make it easier for users to act swiftly on opportunities.

BEFORE:

  • Vital information was unclear or missing
  • Calls to action were weak or absent
  • Position selection (Buy vs Sell) lacked clarity
  • Data points were overly simplistic, with valuable context missing
AFTER:
Asset cards were redesigned to surface real-time Buy/Sell CTAs, driving user engagement.

  • Real-time Buy & Sell CTA buttons added to each asset card
  • Charts with time-scale options introduced for deeper insight
  • Data grouped to emphasize relationships and improve clarity

Insights & Takeaways
For many traders, ‘live’ information is a compelling call to action. 60% felt coloured buttons for Sell / Buy have value for them.

Discover

The Discover page serves as a gateway to insights and trends.
High-value category filtering was introduced using interactive, scrollable cards to boost engagement. A quick-filter and tab system was added to prioritize key categories and surface the most relevant data for traders. Various display methods were tested to enhance visual appeal and establish a clear information hierarchy. Structural adjustments ensured critical data is now prominently displayed above the fold, making essential content instantly accessible to users and driving more informed decisions.

BEFORE:

  • Visual design was deprioritized to support constant high-demand data pulls
  • Users found the page uninspiring and perceived it as low value
  • Tiered categorization led to excessive scrolling and poor content discoverability
AFTER:

  • High-value category filtering reduced live data load and eased backend strain
  • Variable card sizes added visual interest and aligned with IA best practices
  • Purpose-driven UX writing sparked curiosity and encouraged engagement

Insights & Takeaways
Users valued recommendations such as trending or biggest mover.

“Having thoughtful recommendations is very powerful. This is much more useful.”

Ordering

The manual entry field was redesigned to handle larger amounts, adding a slider for quick position size adjustments. Stop Loss, Take Profit, and Partial Close fields were optimized for easier access, reducing the need to scroll. The content now focuses on key data to inform trades, while button UI was updated to accommodate a wider range of assets and prices. The Buy/Sell toggle was also enhanced to support up to 9 numeric characters, ensuring smoother transactions for all users.

BEFORE:

  • Essential content was buried below the fold
  • Missing information made some settings unclear
  • Beginners struggled to understand how settings impacted their trade position
AFTER:

  • A less technical visual style was adopted for broader appeal
  • A slider made trade size easier to adjust
  • All settings were moved above the fold for immediate visibility and feedback
  • Layout optimized for better use of horizontal and vertical space

Innovation Through Insight

Innovation begins with curiosity—driven by research, competitor analysis, and strategic exploration. On the Taurex app, this meant identifying future opportunities through user insights, market trends, and unmet needs. Early discovery work shaped forward-looking concepts, guiding iterative design and testing to unlock new value for users.

Innovation Goals

The innovation workstream took a test-and-learn approach to uncover opportunities that set Taurex apart from competitors. Efforts were focused on two key pillars: Build Loyalty & Foster Financial Confidence.

How To Get There

Data-backed insights revealed industry context and business goals that shaped UX & design direction. Concepts were tested early to evaluate impact before implementation.

Building Customer Loyalty

Loyalty is built through a strategic framework of four pillars:

  • Engage: Referral bonuses, deposit incentives, challenges, and leaderboards
  • Personalize: Tailored rewards based on behaviour and preferences
  • Integrate: Loyalty programs, VIP rewards, and value-based bundles
  • Elevate: Social features, community tools, and learning modules

Competitor Research Insights

To support innovation, a UX research workflow was set up to gather insights from both users and the products they use. Through interviews, surveys, and usability testing, we uncovered key pain points and unmet needs. Competitive and adjacent product analysis added context around user expectations and market trends. With this information, we ran product and feature audits to spot gaps and surface opportunities worth exploring within the Taurex app. This approach helped focus future feature development on what matters most to users.

Strategic Opportunities for Loyalty & Engagement

These themes were uncovered through user research, competitor analysis, and market exploration, highlighting where Taurex can deliver differentiated value and drive deeper engagement.

Loyalty Through Competitive Fees & Spreads

Reduced fees or tighter spreads for loyal users can serve as a strong differentiator.

Educational Rewards for Skill-Building

Offering bonuses or points for completing advanced educational content helps users grow while reinforcing platform loyalty.

Referral Bonuses for Forex Traders

Trader-specific referral incentives can drive growth and build a stronger, more engaged community.

Milestone-Based Loyalty Programs

Rewarding users for hitting trading milestones encourages continued engagement and active trading.

Personalized Trading Recommendations

Tailored trade suggestions offered as loyalty perks can deepen trust and add real value for experienced users.