Discovery

Cold Water
Cowboys

Role

UI / UX / Design

Project

HTML 5 Game

Agency

Switch United

Atlantic Empire

As an interactive companion to Season 2 of Cold Water Cowboys on Discovery. Atlantic Empire is an immersive multiplayer HTML5 gaming experience that captures the essence of a high-stakes Newfoundland fishing adventure with a combination of both strategy and skill-based gameplay, including in-depth information about show characters and locations.

Using map-based gameplay, players have the ability to choose their ports, customize their harbours and fishing operations, bringing in as much fish as they can in order to build their fishing empire.

Game Characters & Icons

Process & Planning

Throughout the length of the project, a considerable amount of time was spent experimenting and tweaking game and motion assets in order to reach the visual, real-life aesthetic we were looking for. In order to extend the long-term experience and allow the game to grow — design and development were approached in a way that accommodated updates and additional features.

On The Move

Once an account is created and the user is logged in, they are able to continue building their empire from where ever they are. Start on desktop — then move to mobile and pick up right where you left off, being sure to not spoil your catch.